Virtual.drupa debuted from 20th to 23rd April 2021 as the first purely digital version of the leading global trade fair for printing technologies. The virtual event successfully bridged the gap between the previous and forthcoming face to face event in 2024. The event introduced its new format of Print & Packaging Community that received feedback internationally.
212 exhibitors from 35 countries, as well as team participants from global subsidiaries presented their product portfolios and innovations within the online showrooms and more than 125 live web sessions with an average of 140 participants. Other indicators of the virtual event’s participation turnover were a total of around 600,000 page views and 45,000 unique users. International visitors from 155 countries made up more than 82% of the total number, highlighting the fact that virtual.drupa has been able to provide access to potential customers on all continents and having been adopted as a digital platform for international knowledge transfer and networking opportunities.
«Virtual.drupa was implemented in order to maintain contact within the industry during the pandemic. The numbers demonstrate that we have achieved this,» summarises Erhard Wienkamp, COO at Messe Düsseldorf. «Virtual.drupa enabled exhibitors and prospective customers to reinforce their networks, generate new leads and gather incentives for their corporate targets.»